About Us

Motivation You Can Wear - Kyana's Story

The streetwear industry had a problem—and we couldn’t just sit back and watch. Overpriced hoodies. Generic designs. Brands with no connection to the people actually living the grind. It felt like streetwear was becoming just another way to flex money instead of representing the hustle behind the lifestyle.

That’s why Kyana was born. We saw a gap, and we knew it was up to us to fill it. We didn’t want to just sell clothes; we wanted to create something real. Hoodies that don’t just look good but mean something. Hoodies for the ones chasing the dream, staying on the grind, and turning every setback into a comeback.

At Kyana, we design for the late nights and early mornings, the failures that fuel you, and the victories that remind you why you started. Our pieces are made to inspire—to remind you that no matter what the world throws at you, the grind never stops.

And here’s the best part: you don’t have to break the bank to own it. At just $29, our hoodies bring premium quality without the insane markup, because style and motivation should be accessible to everyone.

Kyana is more than a brand. It’s a movement. A reminder that no matter where you come from or what you’ve been through, you’ve got the same 24 hours. It’s what you do with them that counts.

This isn’t just streetwear—it’s a way to rep your grind, your story, your hustle. Because when you wear Kyana, you’re not just wearing a hoodie. You’re wearing who you are and where you’re going.

So, are you ready to show the world what you’re made of? 🖤🔥